If you don’t have a smart phone, you probably don’t know what a powerful marketing tool this is. Here are some stats to help you understand why you need to have a mobile optimized website – which means a website that can easily be read and used on a smart phone.
At the end of 2010, of Americans ages 13 and up, 234 million used cellphones, and 63.2 million of them used smartphones – a whopping 60% higher than the previous year. That number is growing daily.
95% of smart phone users use their phones to search for local businesses, and 88% of those people take action within the day.
What does that mean for you? If your website is not easily read and used on a smart phone, you aren’t getting that business. Someone with a better site is getting that business instead.
Do yourself a favor. Click on the image below and type in your site’s URL to find out how it appears on an iPhone:
Now that you know what your site looks like on a smart phone, ask yourself this:
Keep in mind, many people search on their smart phones while driving. (We’re not condoning this, just telling it as it is.) Can a potential customer easily read and dial your number while driving? Do you have an easy “CALL” button that someone can click to contact you to ask about your business or get directions?
We know how to scale down your site and reformat it so smart phones will display the mobile-enabled site instead of the site as it shows up on a personal computer. Don’t worry; you won’t lose your regular site. We’ll create the mobile site to complement your regular site.
If you view a mobile-optimized site using a normal computer browser, you can expect it to look like there’s too little content because it’s geared to automatically show for mobile devices only. Don’t worry, we know how to set it up to auto-detect mobile devices and only send them to mobile optimized version of your company site.
We hope these stories will help you understand how mobile optimizing your website will benefit your business.
Starving Sylvia
Sylvia works for one of the big banks. She lives in San Francisco and is visiting Charlotte, NC for the first time on a business trip. She gets in town around 7:30 p.m. after a long flight and is ravenous. She’s craving Thai food, but she can’t imagine hunting around for anything after her exhausting day of travel.
Once in the taxi, Sylvia looks up Thai restaurants on her iPhone and finds several listed on the first page of Google. She clicks on the first listing, but she can’t read the menu, phone number, or address on the site because it’s so tiny on her phone screen. The listing frustrates her terribly, but she’s starving, so she taps on the next listing.
With a sigh of relief, she finds a crisp, clean site that is optimized for her mobile phone. She quickly identifies where the restaurant is located (and uses the google map to get directions). She can read the list of most popular dishes, and finds a convenient Click to Call button. She presses it, reaches the restaurant, and puts in her order. Then she tells the taxi driver to take her directly to the restaurant, where her hot meal is awaiting when she arrives.
Sylvia enjoys her meal so much that she mentions it to her co-workers the next day, and they all decide to check out the restaurant for dinner later that week.
Check out your business listing on an iPhone and ask yourself the following question: Would Sylvia find your restaurant, or would she end up giving her business to your competition?
Super Mom Mary
Mary has three kids, and she needs to pick up new ballet shoes for her oldest, soccer gear for her middle child, and art supplies for her eldest, all on her lunch break. She has exactly one hour to hit all three stores, so she pulls up listings on her smart phone to find out which three stores are closest to her workplace and will carry everything she needs.
Considering her dilemma, answer the following questions:
You already know the answers: No, no, and no. Mary will only spend time on sites that she can read easily, contact quickly, and use a google map for directions.
Now take a look at your site. Would Mary get to your store? Or would she go to your competitor instead?
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What We Can Do For You:
If you don’t have a mobile optimized site, know this: Your competition does. And they are winning the customers you are losing.